›Performance Marketer · Automation Engineer
I turn marketing strategy into systems. 11+ years and $10M+ in managed ad spend running performance campaigns — plus the engineering to automate the parts that slow everyone else down.
Yosef Kassabry is a digital marketing expert and full-stack developer with over 11 years of experience. He combines marketing strategy with technical innovation — building the systems and automation that make campaigns more efficient and profitable.
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Building custom AI and automation tools that handle the repetitive parts of marketing and content — keeping the focus on strategy.
Bringing AI into research, analysis, and reporting — faster output, with strategy and judgment still mine.
Combining marketing expertise with hands-on engineering — complete solutions from strategy to implementation.
Got deep into Python and automation — building my own tools to make campaigns smarter and more efficient.
Million-dollar ad campaigns, SEO, and affiliate networks across a lot of industries — learning what really works.
Multi-touch attribution and custom tracking to understand the full customer journey.
Integrated marketing across Google, Meta, LinkedIn and emerging platforms; budget optimization across channels.
Moved from intuition to data — A/B testing frameworks and CRO that became standard practice.
Ran first campaigns with $150K+ monthly budgets. Learned to scale operations while holding performance and ROI.
Started in sales — learned how people actually decide to buy, and how to hit revenue targets across very different industries.
Always up for challenging projects — scaling acquisition or building the systems behind it.