›Performance Marketer · Automation Engineer
I turn marketing strategy into systems. 11+ years and $10M+ in managed ad spend running performance campaigns — plus the engineering to automate the parts that slow everyone else down.
Yosef Kassabry is a digital marketing expert and full-stack developer with over 11 years of experience. He combines marketing strategy with technical innovation — building the systems and automation that make campaigns more efficient and profitable.
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The ROAS formula with a worked SAR example, then how Gulf sellers adjust it for VAT, refunds, refused COD orders and dollar ad billing, and turn break-even into bid targets.
What media buying is, where performance media gets bought, how CPM, CPC and CPA pricing work, and the process a media buyer follows from tracking setup to kill rules.
What Google documents about GCLID, GBRAID and WBRAID, a consent-aware capture script, Safari's storage limits, CRM fields and the 2026 changes to conversion uploads.
How to connect an AI agent to Meta's ads MCP server, what it can read and change in your ad account, and which controls Meta enforces before it touches live spend.
The TikTok safe zone, ad specs by format, how captions and add-ons shrink the safe area, and how to place text and CTAs so nothing important gets covered.
Building custom AI and automation tools that handle the repetitive parts of marketing and content — keeping the focus on strategy.
Bringing AI into research, analysis, and reporting — faster output, with strategy and judgment still mine.
Combining marketing expertise with hands-on engineering — complete solutions from strategy to implementation.
Got deep into Python and automation — building my own tools to make campaigns smarter and more efficient.
Million-dollar ad campaigns, SEO, and affiliate networks across a lot of industries — learning what really works.
Multi-touch attribution and custom tracking to understand the full customer journey.
Integrated marketing across Google, Meta, LinkedIn and emerging platforms; budget optimization across channels.
Moved from intuition to data — A/B testing frameworks and CRO that became standard practice.
Ran first campaigns with $150K+ monthly budgets. Learned to scale operations while holding performance and ROI.
Started in sales — learned how people actually decide to buy, and how to hit revenue targets across very different industries.
Always up for challenging projects — scaling acquisition or building the systems behind it.