›Performance Marketer · Automation Engineer
I turn marketing strategy into systems. 11+ years and $10M+ in managed ad spend running performance campaigns — plus the engineering to automate the parts that slow everyone else down.
Yosef Kassabry is a digital marketing expert and full-stack developer with over 11 years of experience. He combines marketing strategy with technical innovation — building the systems and automation that make campaigns more efficient and profitable.
More about me →Since 2009. DSNR Media Group, then IDI Ventures. Arabic-language campaigns for MENA and the Gulf, with $150K+ monthly budgets from 2014.
Since 2015. A/B testing, CRO, multi-touch tracking.
Since 2020. My own tools to make campaigns smarter and faster.
Since 2024. Built this site's AI CMS, plus AI automations for research and reporting.
"It's rare that you come across a standout professional like Yosef. I had the pleasure of working with Yosef for the past 12 months. I started working with him after a colleague did the introduction…"
"Yosi is a great worker and moreover a great person! Although not working together on the same division within the group, I can say he is very professional in his fields of work, thinking out of the box…"
"It's a pleasure working with Yosef. He is a real pro and a hands-on guy. Not afraid to take chances in order to make profit. Any company would benefit from working with him."
CPA marketing from the buying side: payout types by the event that validates them, what caps, scrubs and holds do to a payout, and how to work out your effective payout.
A media buyer's explainer on AI marketing agents: what they are, how they differ from chatbots and workflows, and which paid-media tasks to hand off, supervise or keep human.
The ROAS formula with a worked dollar example, then how to adjust it for VAT, refunds, refused COD orders and tax on your ad bill, and turn break-even into bid targets.
What media buying is, where performance media gets bought, how CPM, CPC and CPA pricing work, and the process a media buyer follows from tracking setup to kill rules.
What Google documents about GCLID, GBRAID and WBRAID, a consent-aware capture script, Safari's storage limits, CRM fields and the 2026 changes to conversion uploads.
Always up for challenging projects — scaling acquisition or building the systems behind it.